The Financial Powerhouse of Latin America

From the moment visitors land in Sao Paolo, they are surrounded by tropical plants, charismatic people, bright colours, and exciting sounds and aromas. It is a diverse city, be it culturally and ethnically, and it also hosts large integrated communities of people of Italian and Japanese origins. This melting pot of various cultures has created a wonderful combination of arts, gastronomy and music that is definitely worth exploring it.

Sao Paolo is home to 12 million people and it offers endless possibilities for sports, culture and social events. There are more than 100 museums, 120 theatres and approximately 300 cinemas in the city that also boasts numerous parks and green areas. You can enjoy your shopping at the 25 de Março street, famous for good deals, while products of more luxurious and prestigious brands can be found at Rua Oscar Freire, one of the most lavish and extravagant in the world. 

This melting pot of various cultures has created a wonderful combination of arts, gastronomy and music that is definitely worth exploring it.

The city is also known to be the capital of congresses and events of South America, as throughout the year there are plentiful of them organized there. You can enjoy the fashion week, a biennale of arts, numerous big festivals and music concerts. Sao Paolo is also a great place for all foodies, as it offers the most diverse dishes in Brasil. The gastronomy of Sao Paolo builds it dishes from the mix of European, Indian and African influences, which are the testaments of the rich cultural heritage of the city.